| It is important
to set out in writing the reasons that are motivating you
to sell your current home. You might ask yourself, "Why am
I selling my home and what do I expect to accomplish?" If
you have a growing family and you need more space you may
be under less pressure to get your house ready to sell
than if you were, let's say, moving to a new city due to
career opportunity.
Explore your short and long
term goals and decide how selling your house fits into
those goals. Your agent will identify all of the variables
within your individual goals and how best to achieve them
in your local real estate market. Your real estate agent
will apply his or her expert knowledge to your particular
needs and set a realistic time frame for the process to
proceed. This will help you to establish a time management
path for selling your home.
2. Choose a
pricing strategy to sell
Your next objective is to
consult with your real estate agent to determine the best
possible selling price of your home. You will need to take
into account the state of the local market, the condition
of your home, and sales of comparable homes in your
neighborhood. He or she will create a comparative market
analysis by taking into consideration the type of market
you are in and recent sales of comparable properties. Your
agent will then guide you to the best fair market price
that will help sell your home within your desired time
frame. Usually, real estate agents have a clearer and more
objective sense of market value than anyone else-
including appraisers!
Often, it can be hard for
you, as a seller, to also maintain objectivity, so
remember to be reasonable about the price you set. You
will always be better off setting a fair market value
price than setting your price high expecting that someone
will come along and be willing to pay it. If your home
stays on the market too long because it is overpriced,
potential buyers may think that something is wrong with it
and you may end up selling it for less than what you could
have gotten if you had started out with a realistic asking
price.
3. How
to prepare your property properly
It's time to get your home in
"showing and selling" condition. Most of us don't keep our
homes in the condition it would need to be in to sell.
Over the years those boxes in the corner of the garage
just seem to multiply on their own. Things have broken
that we just never get around to fixing and some things
have just worn out. We just accept the fact that they will
always be this way. It is this frame of mind that you have
to break out of in order to get your house ready to show.
How your home looks will have an immense impact on how
quickly it sells and whether or not you get full market
value for it.
First impressions are very
important and you only get to make one. Your real estate
agent, who is interacting in the marketplace every day,
can assist you in approaching your home from the buyer's
standpoint. What needs to be changed to make a good first
impression? This may mean that all you do is prune the
trees and shrubs. On the other hand, it may mean that you
completely repaint the house, inside and out. Do a "curb
to door" check. Give the potential buyers a clear path to
enter the home. The fewer obstacles between the buyer and
the true appeal of your home the better. Keep in mind that
over time we become accustomed to our surroundings. What's
normal for you may be detrimental to the buyer.
Make your home look as
spacious as possible. Organize your closets and kitchen
cabinets, and if you have things stored in the attic or
basement, make sure they are presentable. If you are
showing during the day, pull back your curtains and drapes
to show how bright and cheery your home is. If you are
showing at night, turn on all of the lights to create a
warm and welcoming environment for the prospective buyers.
A home that is marked with your personality and style may
be harder to sell. You might even consider such things as
removing obvious clues to your political affiliation and
tucking away any biased literature that may be visible.
This will reduce distractions and help the buyers to
visualize the home as their own.
4. Establish a marketing
strategy
Now that your home is ready,
it's time to put it up for sale and market it.
Establishing a marketing strategy with your real estate
agent is a must. Your agent will expose your home to the
most potential buyers possible using a marketing plan that
will have the highest possibility of bringing not only the
most buyers, but also the most qualified buyers, to your
doorstep.
There are many different ways
to get the word out there that your home is for sale. A
yard sign, flyers, and direct marketing are just a few of
the many options available. If you are in a buyer's market
you will have to be extra careful when choosing a plan.
You don't want your home to sit with no one showing
interest. You and your agent should structure your
marketing strategy so that the first 3-6 weeks that your
house is on the market will be the busiest.
5. When you receive an
offer...
When a buyer decides to buy
your home, an offer will be presented. Your real estate
agent will advise you as to whether or not the prospective
buyer is qualified to purchase your home. After all, there
is no reason to review an offer if the person(s) making it
will not be able to actually buy your home.
You and your real estate
agent will then review the written document, taking care
to note what is required of both parties to execute the
transaction. The contract should protect the best
interests of all parties involved and should be
comprehensive in nature.
Once you accept the contract,
it may be too late to make any changes. The contract,
though not limited to this list, should include the
following:
· A legal description of the property
· The offering price
· The down payment
· Financing arrangements
· A list of fees and who will pay them
· Amount of the deposit
· Inspection rights and possible repair allowances
· The method of conveying the title and who will handle
the closing
· A list of appliances and furnishings which will stay
with the home
· The settlement date
· Any relevant contingencies
Remember that the legalities
of this phase are very important. If you have any
questions or concerns, be certain to address them with
your real estate agent right away.
6. Negotiating your home
Most offers to purchase your
home will require some level of negotiation to come to a
win-win agreement. Your real estate agent is well versed
on the legalities of the real estate contract used in your
area and will handle the responsibility of protecting your
best interest throughout these negotiations. In addition,
your agent has a thorough understanding of the contract
itself, including what each contract clause means to you
and your buyer, what you will net from the sale of your
home, and what areas in the contract lend themselves
easiest to negotiation. Your agent will review the written
offer with you to make sure that you thoroughly understand
what the buyers are offering and what they are asking in
return.
Some of the items that you
may have to negotiate are:
· The price
· Financing
· Closing costs
· Repairs that need to be done
· Appliances and fixtures
· Landscaping
· Painting
· Occupancy time frame
To really gain some insight
into why potential buyers are pursuing the purchase of
your home and how they might proceed in the negotiations,
it is also important to know as much about the buyer as
possible, especially their motivation for buying. Once
both parties have reached a point where the deal is
acceptable, your agent will be certain that you have a
legally executable contract.
7. Find the vendors that
you need
Once you have accepted an
offer to sell your home, your real estate agent will
inform you of all the procedures involved in order to
proceed successfully to closing, as well as the parties
responsible for completing those procedures and estimates
of completion. For instance, the property may need to be
formally appraised, surveyed, inspected or repaired.
Depending on the specifics reached during the
negotiations, you may pay for all, some, or none of these
items.
Your agent will then
coordinate with all the parties and keep you informed as
to the results of the various procedures. If each
procedure returns acceptable results as defined by the
contract, then the sale may continue. If there are
problems with the property the terms set forth in the
contract will dictate your next step. Depending on the
contract, you or the buyer may decide to walk away, open a
new round of negotiations, or close. Your agent will
advise you throughout this process and will help you
coordinate any actions you must take to keep the sale
moving forward.
There are some sales that go
smoothly and some that require a lot of work to get to the
closing table. Until you get into it, you won't know which
one you have on your hands. Either way, your agent will be
there with you every step of the way.
8. Pre-close preparation
A few days before the
closing, your real estate agent will contact the entity
closing the transaction. He or she will make sure that all
of the necessary forms and documents have been prepared
and are going to be available for you to sign on the
appropriate date. Your agent will also contact each party
to the transaction to be certain that they have taken all
actions necessary for closing, so the entire closing can
proceed on the date and time planned.
Your agent will also prepare
you in advance for the process of the closing, advising
you of any documents you must bring to the closing, how
much time to block off for the closing, and any other
information that is pertinent to the closing meeting
itself.
9. Closing on your home
"Closing" refers to the
meeting where ownership of the property is legally
transferred to the buyer. Your real estate agent will be
present during the closing to help explain the process and
forms to you and make sure everything goes as planned. By
being present during the closing, he or she can mediate
any last minute issues that may arise.
As the seller, you will need
to be prepared to give over any necessary documentation
regarding the property and, depending on the arrangements
made during negotiations, you may be required to have done
something specific in order to close.
Be sure to read all the
documents and ask any questions you may have. It is
important that you understand every document you are
signing.
10. Post-close activity
Hopefully, everything went smoothly and you will be
vacating your house in the time frame that you had
anticipated. Your real estate agent will help you create a
checklist of all the things you will need to do to turn
the property over to the new owners. You will need to make
sure that all of the local services (i.e. electricity,
gas, lawn care, cable, etc.) have been cancelled or, if
the new owner is going to retain some of the services, the
name for the account should be changed. The property and
anything assigned to the buyer according to the contract
should be prepared appropriately for the new owners. This
will make the transition as smooth and effortless as
possible.
For more information,
contact
Jennifer. |